Wisdom Paradise

Successful Internet Marketing

Many Internet Marketing customers ask me the same questions: What do I have to do to get my site ranked? Why am I not ranked for my obvious search terms? Why am I always outranked by site X? This article will answer all of these questions and then some.

What makes a site rank higher than another one

Google currently uses over 200 criteria to determine where your site should fit into their rankings. They use a combination of your sites authority, links, and several other metrics. For each search term, Google assigns a ranking based on all criteria. It takes more than any one criteria to get your site ranked high.

Search Terms

Often I get approached by a client that sells watches, for example. Of course, most watch store owners want to rank high for the word “watches”. It is always difficult to explain to the client that their site is simply not going to be #1 for this keyword. It is simply too much time and too much money to go after such a competitive keyword.

A much better way to gain traffic is to target keywords and phrases that are narrower in their focus. It may be better to go after the watch maker or even the model #. Indeed, if the client really feels that the keyword watches is the only way to go, this plan will put us on that path. The only difference is we will get quality traffic while we climb the steep hill.

One more quick thought on keyword selection. The keyword difficulty and value are meaningless if people are not searching for the keyword. Also, don’t ever assume you or the customer know what keywords are being searched for. It is not uncommon to find zero searches for any given keyword in Google. When this is the case, being number one will not matter at all!

Why bother with Search Engine Marketing

Some cliens look at the Internet in the wrong way. They say things like, well I can take an ad out in the paper or I’m going to go door to door. People that are still living in the 80’s actually think the best marketing they can do is the local yellow pages. They really think that people still look in the massive phone book to find local businesses. The customer you want is a customer that has already made up his mind on which product to buy. When you stop at the gas station, you get gas. You will always buy, no matter what. The same can be said for a customer that is searching for a very specific product. When the client searches for something very specific, he already made up his mind. If he clicks on your link and you have the product, the sale is totally up to your price, terms and delivery options. This man is not shopping for a “watch” he is shopping for SPC011.

Tags: Internet, marketing, SEM, seo   Posted in Internet Marketing