Wisdom Paradise

If you are looking for an article marketing plan to make money online, then read this. You will learn about an article marketing strategy which will take your online business to the next level.

Step 1: Keyword Research

The first step is to do keyword research. Read the rest of this entry »

With the way the economy has been these days, people are losing their jobs or have to deal with pay cuts. This has caused many individuals to seek supplemental income by starting great online business opportunities.

With all of the business opportunities available, many jump at the first one they find. Read the rest of this entry »

The only real reason that online businesses pour so many resources into article marketing is to get more traffic.  That’s why the best web article writing services never lack business, and it’s why the top article directories never go begging for content.

Our articles accomplish this in one (or both) of two ways.  First, readers might click the links contextually embedded within our articles or within the resource box at the article’s end, and, second, search engine spiders will find our link and assign greater import to the linked page within our site, thereby eventually providing us with visitors who come from searches. 

Unfortunately those two ways of achieving our single objective are not always complimentary to each other.  The pages on our site to which we might want to send the article readers may not be our most desired pages for maximizing our search optimization resources.  Let me explain this problem in a little more detail.

We normally want to give our greatest SEO love to our most competitive pages.  Those are often the pages that directly generate income.  We are optimizing, in those cases, for searchers who are in a buying state of mind–or at worst in the state of mind in which they just need a little shove to make that final decision. 

On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process.  They are often in the very early phases of information gathering.  That’s why they came to our article rather than going directly to a store or service provider.

Now, hang onto those two competing states of mind for a moment, while we consider how we construct pages on a business website.  One fundamental rule of marketing that applies to a good website design for a business is that each page within our site should be constructed in a way that contributes to creating only one action on the part of the prospect.  That action might be buying or signing up to receive additional information.  So, if we absolutely obey the marketing rule, we can’t possibly optimize the most prized pages on the site and simultaneously satisfy the [human |]reader[| of our article]–can we?

That is the dilemma we face.  Should we direct our article marketing strategy on SEO or on providing a landing page for our readers that will offer them what they truly desire at their current stage of decision making (or procrastination, in some cases)?  Should we incorporate two objectives within a single page on our site, or ought we make a choice to abide by common sense marketing principles?

As we develop our overall article syndication strategy and the tactics of writing a single article, we must be attentive to these competing options.

The financial gain from a position in the top 5 search results for a major keyword can be very substantial, one example is a keyword that went from the bottom of the second page to the 4th position on Google.

A client’s website had a ranking of 18 for their primary target keywords on the second page of Google’s natural search engine results. Considering the number of companies competing for a high ranking on this keyword, a position on the second page seemed like a good accomplishment, but the volume of sales leads was disappointing.

SEO Works

We focused our optimization efforts on improving the natural keyword ranking for this one target keyword. After some time and effort, the ranking for the keyword first moved to the number 9 position, and then to the number 4 position of the first page search engine results. The improved search engine ranking for this single keyword generated an increase in sales leads far more than expected, which subsequently converted to an increase in sales revenue amounting to over $1,000,000.

Tracking the Moves

The list below shows the search engine ranking relative to the number of sales leads that were generated from the company’s primary target keyword:

• Nov 08 – position 18 = 6 leads
• Dec 08 – position 9 = 31 leads
• Jan 09 – position 9 = 126 leads
• Feb 09 – position 4 = 102 leads
• Mar 09 – position 4 = 207 leads
• Apr 09 – position 4= 221 leads

Summary of Results

The increase in the number of monthly sales leads can be seen as the target keyword ranking moved up over the six month time period. The full benefit of the keyword moving from the 18^th to the 9^th position is reflected in the January total because the change occurred later in the month of December. The same applies to the move from position 9 to position 4 because the change occurred later in February.

For online marketing managers and business owners who are wondering about the difference between having a major keyword listing on the first page of search results compared to the second page of results, this case study should provide some insight based on our experience.

It also shows an example of the potential benefit from having keyword search results listed above the fold of a web page as opposed to below the fold where viewers must scroll down to see more search listings.

Based on these results, there is clear evidence that a higher organic search engine ranking can dramatically affect sales lead generation and company revenue, in this case over $1,000,000.

Results provided by 10th Degree online advertising agency, and Jazel auto dealer websites.

Studies have shown that approximately 20% of our thoughts occur at a conscious level each day. Subconscious thoughts therefore make up the remaining 80% or so of our total number of thoughts.

So, would you be surprised to learn that if only around 20% of what you really desire is currently showing up in your life, it may be that you need to spend some more time consciously working on what you are ‘inputting’ every day to affect what is happening to the other 80%? Read the rest of this entry »