Wisdom Paradise

Flash is a cool thing for people that first time they see it but after that it can get very annoying which is why a lot of people just tend to scrap it now. Once this initial “wow” factor has gone through you will start to see users dropping off like flies and this is because there are many problems when it comes to using flash.

99.9% of the time flash will give you a usability disease. Read the rest of this entry »

There are so many sites out there that are simply just not up to scratch and need a bit of a mess around with before they are capable of actually keeping up with their competitors which is of course where web design come into it all.

What Are The Major Signs That Your Site Needs Work Done To It?

Flashy? Read the rest of this entry »

Recently there have been a lot of claims by certain people that a business doesn’t need SEO if the site was built up for people. What on earth does this even mean for goodness sake!

A well known newspaper worker has said that their sites do not need SEO because of the great Rankings they are getting. Read the rest of this entry »

Believe it or not, SEO is a very important thing when it comes to running a site online. Something that is great about SEO is that the higher you are in the SERPS the more traffic you are going to recieve which of course means more money coming in.

So How Does SEO Work? Read the rest of this entry »

The only real reason that online businesses pour so many resources into article marketing is to get more traffic.  That’s why the best web article writing services never lack business, and it’s why the top article directories never go begging for content.

Our articles accomplish this in one (or both) of two ways.  First, readers might click the links contextually embedded within our articles or within the resource box at the article’s end, and, second, search engine spiders will find our link and assign greater import to the linked page within our site, thereby eventually providing us with visitors who come from searches. 

Unfortunately those two ways of achieving our single objective are not always complimentary to each other.  The pages on our site to which we might want to send the article readers may not be our most desired pages for maximizing our search optimization resources.  Let me explain this problem in a little more detail.

We normally want to give our greatest SEO love to our most competitive pages.  Those are often the pages that directly generate income.  We are optimizing, in those cases, for searchers who are in a buying state of mind–or at worst in the state of mind in which they just need a little shove to make that final decision. 

On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process.  They are often in the very early phases of information gathering.  That’s why they came to our article rather than going directly to a store or service provider.

Now, hang onto those two competing states of mind for a moment, while we consider how we construct pages on a business website.  One fundamental rule of marketing that applies to a good website design for a business is that each page within our site should be constructed in a way that contributes to creating only one action on the part of the prospect.  That action might be buying or signing up to receive additional information.  So, if we absolutely obey the marketing rule, we can’t possibly optimize the most prized pages on the site and simultaneously satisfy the [human |]reader[| of our article]–can we?

That is the dilemma we face.  Should we direct our article marketing strategy on SEO or on providing a landing page for our readers that will offer them what they truly desire at their current stage of decision making (or procrastination, in some cases)?  Should we incorporate two objectives within a single page on our site, or ought we make a choice to abide by common sense marketing principles?

As we develop our overall article syndication strategy and the tactics of writing a single article, we must be attentive to these competing options.