Search engine optimization (or just SEO) is the method of getting ranked in Google, Yahoo and Bing on the basis of the quality and popularity of your website. SEO should be your long term objective because, following the initial investment, most search positions can be retained at relatively little cost. To succeed with SEO, the first step is to establish what exact search terms, also known as keywords or keyphrases, your potential customers are using when searching for your products and services online. Read the rest of this entry »

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